Training & Events

WTC Trade Show Optimization Workshop (Virtual)

Trade shows are strong and back. Companies are getting ready to, again, connect in person with industry peers, vendors, and clients. Trade shows are a very efficient marketing initiative to connect your solutions with those who need them.

Experienced and growing companies recognize that trade show preparation requires efforts that go beyond booking the space floor, flights, hotel rooms and preparing handouts. Trade shows are more than what your team does while at the show. It’s not about the colour of t-shirts that the team wears at the booth, the giveaways that you choose or how well you promote on social media.

Without a clear understanding of how the trade show is aligned to your business goals and your target market, unless your organization creates a repeatable process and has a plan, you are at risk of wasting enormous amounts of time and money.

Join the World Trade Centre for WTC Trade Show Optimization Workshop on December 7 for a hands-on workshop where we’ll align your business strategy to a trade show plan and you leave the room with an action plan – created by you, tailored for your business – that includes measurable KPIs to track success.

No matter if you’ve attended dozens of tradeshows or you are preparing for your first one. Be part of this workshop and watch your tradeshow ROI soar in 2023.

You’ll Learn:

  • How to present your offering(s) with a strong value proposition that makes you relevant in the eyes of your target audience
  • The best process for defining KPIs that are fully aligned with your business goals and target market
  • The best practices to put the plan into action
  • Where to find vital information to generate 1:1 meetings

Deadline for registration: November 25

*This workshop is designed for registred Manitoban businesses getting ready for their next trade show.  

Date & time

December 7, 2022 | 8:30 a.m. - 12 p.m. CST


Member Pricing:

For 1 participant - $100

For 2nd participant - $75

Non-Member Pricing:

For 1 participant - $150

For 2nd participant - $100


Contact Maryam Decter, Manager, Training & Development for more information.