Who We Are
Cerebra Medical Ltd., located in Winnipeg, MB is a digital MedTech company utilizing patented algorithms to improve lives through digital analysis of sleep and sleep quality. Our approved medical devices are unique assets that differentiate the Company from competitors and are revolutionizing the diagnosis & treatment of major sleep disorders, improving patient outcomes. Cerebra’s digital service platform provides unmatched capabilities for in-home sleep analysis, with a focus on improved user experience, state-of-the-art diagnosis, and increased efficiency for our customers.
The Role
The Marketing & Communications Manager will develop and coordinate all marketing and communications efforts, developing a strong Cerebra brand across all touchpoints. Their responsibilities will range from PR, marketing, branding and event-related projects with a specific focus on innovative digital content and event driven marketing strategies. This person will play an integral role in driving customer engagement and positioning the Cerebra brand as a leader in digital sleep medicine.
Responsibilities
- Develop and execute a comprehensive marketing and pricing strategy for Cerebra’s products..
- Lead market research efforts to uncover viability of current and existing product/services.
- Direct sales strategies by collecting research on products, marketplace, competition and new trends.
- Coordinate branding initiatives across all channels, driving a consistent customer experience.
- Create product content and design (e.g. sales enablement documentation, case studies, product videos, static and rich banner ads etc.) to articulate the benefits of our products to the market.
- Lead the creation and promotion of compelling content across various platforms, including web, social media, blog posts, forum responses, press releases and newsletters.
- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from new audiences.
- Oversee external consultants and agencies, ensuring alignment with Cerebra’s objectives, quality delivery, and adherence to budgetary constraints.
- Collaborate with the Research team to distill complex scientific information into accessible insights.
- Coordinate outreach activities, including conferences and seminars, to promote Cerebra’s products and research.
- Monitor and report on the effectiveness of Cerebra’s communications and marketing strategies, offering insights and recommendations for continuous improvement
Skills and Experience
What you'll need to succeed
- Post secondary degree in Marketing, Public Relations, business, or related fields
- Proven leadership in communication and stakeholder engagement, preferably within the medical device, software or clinical sleep sectors.
- Demonstrated ability to develop and implement new product launches including marketing and pricing strategies.
- Demonstrated ability to develop effective communication materials spanning written content, presentations, and digital media.
- Strong project management skills with experience in planning, executing, and evaluating communication initiatives.
- Proficiency in overseeing external consultants and ensuring alignment with organizational objectives.
- Strong written and verbal communication skills.
- Advanced Microsoft Office capabilities (Word, Excel, PowerPoint, and Outlook).
- Self-motivated and ability to take initiative.
- Excellent interpersonal skills and ability to work well with others.
What we would love to see
- Advanced knowledge of graphic editing tools, including Adobe Photoshop, Illustrator, and InDesign.
- Knowledge of digital design processes and best practices, including image optimization, responsive design, and basic WordPress, HTML and CSS.
Where
On-site or hybrid in Winnipeg, Manitoba or remote home office location in Pacific, Mountain, Central, or Eastern time zones.
Benefits
At Cerebra, we offer a contemporary, fast paced, growth-oriented work environment that affords equal opportunities and embraces diversity. We provide enriching and satisfying careers for our employees, work hard, and have fun in the process. A competitive compensation package, inclusive of insurance benefits will be offered to the successful candidate.
For more information on Cerebra, visit: www.cerebra.health.
We thank all applicants for their interest, however, only those under consideration will be contacted for an interview.
