“Ultimate innovation for us is creating something out of nothing, and we speak to a number of points of how we’ve done that, and the big one is creating a new industry out of nothing,” he says. “We take that into every single day of new product creations bringing world firsts to people, like hemp protein powder, or hemp hearts or hemp milk .”
In its 16th year of operation, Manitoba Harvest Hemp Foods, based out of Winnipeg, owns approximately 65 per cent of the Canadian market share for hemp food products, and is the first hemp food manufacturer to achieve British Retail Consortium certification in recognition of the products’ quality. Mr. Fata attributes the company’s dominance to its continued investment in innovation.
for more info, go to: http://www.theglobeandmail.com/report-on-business/innovators-at-work/hemp-food-maker-grows-a-new-industry/article19623490/