Food and Body Care Hemp Sales on Fire amid Farming Experiments

September 23, 2015

The Hemp Industries Association (HIA) estimated total retail sales of hemp food and body care products is worth US$200 million. When factoring in products such as auto parts, building materials and clothing, the trade association reckons the total retail value of hemp products sold in the United States last year was at least $620 million.

The market is ripe for additional growth. Manitoba Harvest, the hemp food company based in Winnipeg, Manitoba, Canada, estimates that less than 1 percent of the U.S. population has tried hemp foods.

“We feel that once they do, they fall in love," said Kelly Saunderson, a Manitoba Harvest spokeswoman, who noted that hemp foods are loaded with omegas and protein.

She also cited an “extremely high" consumer retention rate.

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