The company has launched a branded ingredient, Solnul, designed to be added to powdered nutritional supplements and a host of other products. The company now has plenty of scientic and clinical trial data to back up its health claims that Solnul feeds the good bacteria in our gut that supports optimal digestion and gastrointestinal health.
For a few years now MSP has been selling its resistant starch in packaged form, called MSPrebiotic, at stores including Whole Foods across the country. Jason Leibert, the company’s chief growth ocer, said the move into the business-to- business market has been in the works for some time."This does not happen overnight," he said. "We are in discussions with and working with some of the leading brands in North America."