Plant Protein Alliance of Alberta
Plant Protein Alliance of Alberta (PPAA) is a new organization established to ensure the province’s place in the growing market for plant-based proteins and value-added crop ingredients.
Alberta already has at least 15,000 crop farmers, growing canola, wheat, pulses, lentils, peas, hemp and more. What the province hasn’t got is a strong crop-ingredient processing industry, a situation PPAA has set out to change.
Established in May 2018, membership in the alliance is broad-based, including commercial interests, growers, entrepreneurs, investors, post-secondary institutions, economic development groups and banks.
“Our job is to be the feeder system,” says CEO Dennis McKnight. “How do we grow this business in Alberta, how do we encourage start-ups, how do we convince people that they should get together and work on projects?”
Part of a Prairie-wide initiative to be global leaders in plant-based proteins, PPAA has committed to collaborating with Bioscience Association Manitoba and Ag-West Bio of Saskatchewan on trade missions, marketing, and coordination of other initiatives to grow the plant-protein and ingredient industry across Western Canada. The three provincial groups are the regional partners of the federally funded Protein Industry Canada (PIC).
PPAA’s focus will be on business-to-business opportunities, mainly involving small- and medium-sized enterprises.
Learn more: ppaa.ca
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