Demand for dietary protein is increasing. The increase is required to meet the needs of a growing population and to suit changes in consumer preferences. As more consumers embrace plant foods in their diets, plant-based protein is the primary key opportunity in this emerging category, making up the majority of both online searches and sales for ‘plant-based’ products. The ‘plant-based’ trend isn’t exclusive to dietary supplements and includes everything from food and beverage, to personal care goods, to pet supplements and bioproducts.
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