Training & Events
Make Money by Selling Stuff: MARKET VALIDATION
This half-day workshop targeted to individuals with sales responsibilities, CEO’s, and founders.
The workshop is designed to help companies understand and create a process for market validation of products into specific markets. The workshop includes exercises and a workbook so that participants can leave the program with a tangible strategy that can implemented and validated.
Session Objectives
In this session you will learn about specific strategy points to validate include: What am I selling? Who will I sell this to? Why would they want to buy it from me?
- How to validate your product/service in specific markets.
- What am I selling? Who will I sell it to? Why will they want it?
- Identify all the assumptions that are implicit in these answers
- Armed with the info you want to validate, how do you actually do it?
FOR MORE INFO
Contact Kim Kline at (204) 272-5097 or kim@biomb.ca
About The Instructor
Jenny Motkaluk is president of CUMULA. She has over 20 years of B2B sales experience in a variety of industry sectors including life sciences and enterprise software. She has leveraged that experience to create a networking model that is ideally suited to assisting growth compa- nies in securing first meetings with prospects. Skilled in business to business selling and stakeholder relations, Jenny’s career has been marked by results.
In a recent role with Yes! Winnipeg, she helped 15 companies create more than 400 jobs and invest more than $135Million into the city. In one year at 5X Technology, she grew top line revenue from $300K to $3Million.