Training & Events

Market Validation Workshop - Calgary

Market Validation Workshop - Calgary.jpg (80 KB)

This half-day workshop targeted to individuals with sales responsibilities, CEO’s, and founders. The workshop is designed to help companies understand and create a process for market validation of products into specific markets. The workshop includes exercises and a workbook so that participants can leave the program with a tangible strategy that can be implemented and validated.

  • Learn how to validate your product/service in specific markets.
  • Identify all the assumptions that are implicit in these answers
  • Armed with the information you want to validate, learn how to actually do just that.


DATE: February 8th, 2019

LOCATION: Calgary Central Library, Room 3-20A (Idea Lab), 800 3 St SE, Calgary, AB T2G 0E7

About The Instructor

Jenny Motkaluk is the president of CUMULA. She has over 20 years of B2B sales experience in a variety of industry sectors including life sciences and enterprise software. She has leveraged that experience to create a networking model that is ideally suited to assisting growth companies in securing first meetings with prospects. Skilled in business to business selling and stakeholder relations, Jenny’s career has been marked by results. In a recent role with Yes! Winnipeg, she helped 15 companies create more than 400 jobs and invest more than $135Million into the city. In one year at 5X Technology, she grew top line revenue from $300K to $3Million.

Companies will have the opportunity to sign up for One on One coaching via telephone with Jenny after the workshop at an additional cost of $250.00

For more information, contact Molly Slezak at (403)-660-1804 or