Training & Events

Shifting Consumer Behaviour: Where is the Opportunity?

The 13th Plant-Based Food Summit will focus on:

• New Consumer Trends
• New Retail & Food Service Opportunities
• New Category & Brands Innovations

The demand for plant-based foods is increasing and there are many opportunities for retailers, food service operators, and brands to serve the consumer better and more inspiring foods. Consumers are also seeking more healthy and sustainable diets and they are increasing their plant-based food intake. What is driving consumers? How relevant is the climate when shopping for food? What are the nutritional characteristics? Is this a relevant trend? What does Generation X think about plant-based or vegan? How can retailers and food service channels capitalize on the trend of plant-based? Where are we now and what does the future look like? What are the do’s and don’ts to build the category with brands? What can North America learn from Europe? Innovation is booming. New brands and categories are popping up in the existing outlets, but also in new ones. Who will lead the market in 2 years time? How do investors perceive the plant-based opportunity and brands active in this space?

This unique Summit will enable brands to validate their strategies and develop new opportunities with key partners, retailers, and food service channels.

Track I: New Consumer Trends
This Track will create a better understanding of consumers. What is driving them? How relevant is the climate when shopping for food? What are the nutritional requirements? Is this a relevant trend? What does Generation X think about plant-based or vegan? How do you communicate? How will Canada´s New Food Guide influence consumers? What will drive consumers to buy more plant-based foods?

Track II: Retail & Food Service Opportunities
The purpose of this Track is to discuss and showcase how retailers and food service channels capitalize on plant-based opportunities. Where are we now and how does the future look like? What are the do’s and don’ts to build the category with brands? What can North America learn from Europe?

Track III: Category & Brand Innovations
This Track will focus on innovation. Investments in marketing and category development by brands are booming. New brands and categories are popping up in the existing outlets, and new channels are also being developed. Who will lead the market in the next 2 years? What is the opportunity for meat, dairy, bakery and other categories? How can they ride the wave? How do investors look at the plant-based opportunity and at new brands in this space?

Register by 31 March and save USD 500

REGISTER HERE: https://bridge2food.com/summits/plant-based-foods-north-america//info/registration