News & Media

Scimar unveils its new brand identity

Meet our new look! This week, we unveiled our new logos for Scimar and the Wellness Transformation Network (WTN). Our parent company also has a new stylization, with “Scimar” replacing “SciMar.”


ScimarWTNLogo.png (7 KB)

Scimar and the Wellness Transformation Network have a new look and feel. 

We wanted visual identities that better reflected our actual identities: something that represented inclusion, innovation, courage, positivity, authenticity, and boldness. Something that captured the excitement behind our journey to end type 2 diabetes. Something that reflected the company we’re becoming.

Our first change was to the logomark (the symbol within the logo). Scimar and the WTN still share the same logomark, but a circle containing three lines now replaces the old diamond split four ways. The new logomark differs only by colour and orientation between the two brands, with the WTN’s version rotated 90 degrees clockwise (see why below).

For Scimar, the new logomark represents and incorporates several themes:

  • The three unique biological signals needed to successfully release hepatalin.
  • A linear, forward-moving flow that represents urgent, aligned action.
  • A round shape that represents our
    • vision for creating meaningful global impact,
    • holistic approach to science and wellness, and
    • commitment to collaboration and inclusivity.

And building on the Scimar logo as foundation, the WTN logomark incorporates:

  • A design twist that represents our innovative approach to wellness.
  • A circle that is a universal symbol used across diverse cultures and communities representing connection, inclusion, equity, and systems thinking.
  • A symbolic waterfall cascading the life force and positive impact of the WTN’s blended approach to treating type 2 diabetes (medical interventions and lifestyle interventions).